How much should you charge for an HVAC maintenance agreement?
Most residential HVAC maintenance agreements in the US fall somewhere between $150 and $500 per year, with two-visit plans commonly landing around $200–$350. Where you land in that range depends on what you include and your local market.
What affects your price
Visits per year
Two tune-ups a year (spring and fall) is the most common setup. More visits means a higher price.
What's included
Filters, priority scheduling and repair discounts all add value — and justify a higher rate.
Equipment covered
A home with one furnace and one AC unit costs less to cover than a property with several systems.
Your local market
Rates vary by region. Check what nearby competitors charge so you're not guessing.
Pricing tips that work
- Price per system, not per visit — it makes the yearly value clear to the customer.
- Offer a small discount for paying the year upfront instead of monthly.
- Review your prices once a year when agreements come up for renewal.
- Don't underprice to win the sale — an agreement you lose money on is worse than no agreement.
The part most owners miss: renewals
A maintenance agreement only pays off if it renews. The most common reason agreements lapse isn't price — it's that nobody noticed the renewal date coming up, or a scheduled visit quietly slipped by. Tracking every agreement's renewal date and visit schedule in one place is what turns one-time sales into steady recurring revenue.
New to agreements? Read what an HVAC maintenance contract includes, grab our free service agreement template, or learn how to sell more of them.